The internet is full of gorgeous websites whose creators should be proud. But that doesn’t equate to usability. Alternatively, there are plenty of usable websites that are downright ugly. Neither draw the right attention from users.
So, here are the 5 principles of web design that you should follow. Not just for good design and not just for functional design, but for a combination of the two.
1. Usability and Functionality
Before diving into graphics, the very first principle of web design you should follow is understanding how the site will function. Use wireframes, mockups, and user testing before setting any graphic element in stone.
For this to work, you also need to understand who your audience is. Websites function differently according to demographic. A site made for a millennial interested in motion graphics will function differently than one meant for middle-aged folks looking for a new doctor.
Content functions as a usability aspect. It answers the question of why someone is visiting your site. Combine quality content with audience-specific imagery, and you’ve got the foundation of a good website design.
2. Simplicity
This principle of web design is not just about aesthetics. Yes, the visual design should remain simple – colors, patterns, page outline, amount of content on a single page, etc.
But simplicity should also be applied to navigation. You should avoid huge dropdown menus or publishing pages that can only be accessed through another page of the same type. Like linking a blog post that can only be accessed through another blog post.
Hierarchy is important here. Creating a visual hierarchy of content helps visitors navigate through any one page. It keeps your pages visually clean and usable. Keep in mind the F-shaped scanning pattern people use. Most people scan from the top left and to the right, following the pattern of left to right and top to bottom.
Simplicity applies to your typeface, as well. Keep your fonts clean and legible.
5. Placement of Visual Elements
Visual elements don’t just make a site look pretty or unique, they guide user attention towards performing an action. This principle of web design is often overlooked but makes a significant impact on click-through rates and conversions.
For example, you can use a photo of someone looking in the direction of a button to guide the user’s attention to that button. Or literally the light at the end of a tunnel can lead towards a signup form.
3. Cohesiveness
Every page of your website should follow the same design schematic. This principle of web design refers to universal page layouts, fonts, colors, and image styles.
Cohesiveness also applies to visual identity. Your website is a reflection of your brand. It should complement your logo, use your company’s color palette, and reflect your brand’s purpose. Every detail matters and should feel like it all belongs together in harmony.
4. Mobile Accessibility
One of the most important principles of web design that we can’t stress enough is making your site mobile friendly. Mobile browsing increases year-over-year. But even beyond cold statistics, a mobile-friendly website design means that your service and brand are accessible from anywhere. You are literally in the pockets of consumers. Being accessible in this way is hugely important, and that isn’t going to change any time soon.5. Placement of Visual Elements
Visual elements don’t just make a site look pretty or unique, they guide user attention towards performing an action. This principle of web design is often overlooked but makes a significant impact on click-through rates and conversions.
For example, you can use a photo of someone looking in the direction of a button to guide the user’s attention to that button. Or literally the light at the end of a tunnel can lead towards a signup form.