There are pros and cons to both types of content and the one you choose for your marketing strategy is largely dependent on who it’s for. It’s impossible to say that one is better than the other though today many marketing strategies revolve around video content.
A simple search can show you terrible video content strategies ranging from misinterpreted to plain boring. The same can be said for written content. So which one is right for you?
Let’s look at a few things to keep in mind when debating over video content and written content for your marketing strategy
Choosing the Right Marketing Strategy
Audience is your number one factor when deciding between video content vs. written content
If you’re marketing a product designed people over 70, then you’re most likely going to get more attention with written content. It’s true that we are in the age of technology and that people over 50 do view digital content more than we imagine. But this group was raised and lived with written content for decades.
On the other hand, don’t expect teenagers to react so well to written content. These are the digital consumers that just can’t get enough. Video content for this audience is your best bet.
Consider the other content type’s intrigue and potential
If you go into your marketing strategy from the get-go knowing you plan to only use video content, you may be missing out on some creative opportunities.
Though written content may not be as flashy or eye-catching as video content, it still has the potential to create a stir among consumers in unexpected ways. Written content draws the reader in through imagination. Not only, there is still a design to written content: typeface, fonts, colors, and illustrative pairing. Think about how many times you’ve picked up a book solely because of the front cover’s illustration.
Improvements for SEO, itself, ranks highly as a benefit for responsive web designRecently, search engines have implemented strategies to rank sites that administer not just mobile friendly design, but responsive designs. Having a site that can be used on any device lets search engines see your commitment to accessibility. This is why responsive website benefits for SEO is the second-best reason to adopt it.
Keep interactivity in mind for both video content and written content
Written content can be physically shared, literally handing off from one person to another. There’s something to be said for marketing strategies that use word-of-mouth and physical sharing opportunities.
As for video content, it can be clicked, shared, posted, liked, and more. There’s so much opportunity for interactivity for video content. Just keep in mind it may spend less time in viewer’s thoughts and memories beyond the video’s finale.