Web design is a complex field, delving so much further into user intent and brand identity than many people realize. Principles of web design have become akin to a psychology as opposed to just an art form.

Though it may not be the most economical decision, using a dedicated server benefits your web presence greatly. Though you may be spending more on the server, itself, increases in conversions and traffic well make up for the cost.

Having the right logo is crucial to developing your brand. So, keep these dos and don’ts in mind when creating your logo and you’ll be sure to succeed.

Once developed, a strong social media presence can quickly become your business’ most valuable marketing asset that continuously strengthens your brand.

There are pros and cons to both types of content and the one you choose for your marketing strategy is largely dependent on who it’s for. It’s impossible to say that one is better than the other though today many marketing strategies revolve around video content.

Matching your photo printouts to what your monitor displays is incredibly important for any design work. Using ICC profiles in print design helps decrease costs related to reprints, speeds up your delivery, and helps you understand the link between digital and print.

Web design has improved exponentially over the past decade. Even in just the past five years we’ve seen improves regarding usability, readability, layout, and design language. One of the most important improves to the web, however, is with responsiveness.

The introduction and advancement of the internet completely revolutionized the way businesses in all industries conduct and market their offerings. Search engines, specifically, have redefined the way businesses and marketers craft their advertising and promotional material to the public.